Kettle ‘Ridge’ Crisps Promo-dodgem (2010)

“In the ‘50s and prior, before the War, building bespoke bodies on vehicles for advertising campaigns was relatively common. But since the advent of unitary (chassis-less) construction, people got scared of the structural issues and costs. Andy loves this kind of creative work. Actually, it’s not difficult and the results are always amazingly effective.”



Making cars for an event is one thing; making bizarre cars that are suitable and legal for use on the public road is quite another. In that regard, the Kettle Crisps project was a new kind of commission for Andy. And it came via an advertising agency. 


The pitch was convincingly communicated, not by 3D drawings or a lap-top presentation, but by the production of a detailed scale model. The client could immediately see what was being proposed.


It was a very quick programme, Andy being given barely 4 weeks to produce the patterns and tooling to make the cars – 4 in total, all required to be driven on the road for around 2 hours and 80 miles as part of a competition. They had to work reliably and safely.


Dance began with a road-legal buggy and then effectively re-bodied it. With advice from the Police and DVLA, and backed up with an engineer’s report, all went very smoothly.


In addition to designing and building the cars, Dance also provided all the logistics for operating the vehicles during the road run event, including back-up, timings/scheduling and documentation. All the cars performed flawlessly.